About Us
Faith. Purpose. Fashion.
JBI Apparel was created from a place of both calling and courage — a brand born from storms, molded through healing, and built to remind the world that there is still beauty in the broken places. Founded by Jera Burton, JBI Apparel blends luxury fashion with kingdom purpose, creating pieces that speak identity, strength, and alignment. Every design carries intention — the wings, the cross, the anchor — symbols that represent resilience, faith, and walking boldly in who God called you to be.
At JBI Apparel, we believe:
- Fashion should feel purposeful.
- Your walk should feel covered.
- Your style should speak identity.
- Your story can turn into impact.
This brand is not just clothing. It’s a lifestyle. It’s a testimony. It’s a movement for those who refuse to stay broken. Each collection — from 10 Toes Down to God’s Disciple to JBI Lifestyle — carries a message and a moment. A reminder that even when life hits hardest, you’re still standing. Still chosen. Still called. Whether you’re walking through healing, stepping into purpose, or just choosing alignment one day at a time… You belong here.